Copywriting 101: It's Not All About You

One of the most common marketing copy mistakes that I see on business websites is copy that focuses on the business and its product or service features...but nothing that appeals to the prospect.

It's nice that your business is great, does this and that, or is number one in its class...BUT honestly, your prospect doesn't care. The number one question in his or her mind is, "What can your product or service do for me?"

Why should the prospect consider your product or service? You need to grab the prospect's attention, use language that talks to him directly, and let him know about the benefits your product or service can deliver to solve his problem.

Here are just a few quick and easy tips to help you improve your website marketing copy:

1) Write headlines that talk directly to the prospect and pack them with one or two of the most important benefits that he can gain from your product or service.

2) Use a conversational-style type of copy that uses the second-person. You want to make the prospect feel as though you are speaking directly to him. This helps grab and keep your prospect's attention.

3) Don't try to impress your prospect with technical corporate terms when easy-to-understand words will do. If your words are so fancy that the prospect doesn't understand what you're saying...you'll lose him right away. Instead, use words he understands and identifies with.

These are just some of the small changes you can make to your web marketing copy that can make big improvements in your response rates, your ROI...and ultimately your sales!