10 Easy Tips to Boost Your Landing Page Conversion Rates- Part 2

Last week I covered first 5 out of 10 easy steps you can take to tweak your landing pages and boost conversion rates- this week I’ll cover the last five:

Tip #6 - Make sure the primary search keywords are in your headline, subheads and copy. You should do keyword research to find out what keywords your prospects are using in their search for your product or service. Integrate these keywords into your headline, subheads and copy.

Tip #7 - Match the exact keywords from the originating sales page or email copy to the landing page copy. This re-emphasizes that the prospect is in the right place. Don't just mimic the theme of the originating page, but also the keywords and copy. Conversion rates are 25% higher when the exact keywords are repeated on the landing page.

Tip #8 - Maximize your form buttons. Here are a few recommendations when using form buttons:- Don't use "reset" buttons. They can be clicked accidentally, clear the form information and cause frustration so that the user abandons the page.

- An "Add to cart" button is better than a "Buy Now" button. It gives the user the perception that he or she has more control over the sale. "Buy Now" seems more intimidating.

- Use action-oriented copy on your submit buttons, they outperform the plain, "Submit" button.

For example: "Click here to get your Top 10 Landing Page Tips report" may get more clicks than, "Submit". It is best to try and match the original headline copy or offer in the submit button copy.- Test button copy. Different copy on buttons may do better on different landing page offers. One size doesn't necessarily fit all in this case.

Tip #9 - Avoid lengthy forms. Do you enjoy filling out those long-winded forms online? Your prospects are no different. Avoid fields that are unnecessary. Every question or form field you put on a form lowers the conversion rate. Dump the fax number field. Only put form fields for data that you really need to collect; otherwise, you risk having the prospect abandon your page.

Tip #10 - Give the user a more secure feeling on landing /checkout pages. Place an extremely short "privacy" statement by the last form field or close to the submit button to give the prospect confidence that their information is secure. Don't make a lengthy statement, this can cause panic and give the opposite impression.

An example of a short privacy statement would be something like the following: (i.e. We value your privacy and don't give any of your information to other parties.)